London’s very anticipated new Ace Hotel is all set to open its doors subsequent week, possessing left no stone unturned in its quest to be the hippest hotel anyplace on the planet. The initial European quit on the American boutique chain’s urban itinerary—visit New York, Palm Springs, Portland, and Seattle for the North American stops—this London branch has taken extraordinary care to project itself not so significantly as a destination as a cultural encounter.
Beginning with its cautiously chosen location—its prominence in the hotel’s official moniker, Ace Hotel London Shoreditch, is assurance that the East End district of Shoreditch has just the proper quotient of counter-cultural cool—each uniquely decorated room, by London’s Universal Design Studio, boasts locally sourced vintage and bespoke furnishings with a gently industrial bent.
Musical infusions—in-area guitars, turntables, wall-printed lyrics, selection of vinyl records—original art onsite florist restaurant featuring star chefs David Waddington and Pablo Flack and onsite cafe and juice bar comprise the complete-on sensory experience. And for these unable to partake in particular person, there’s a Tumblr weblog featuring Ace Hotel eye candy. Sweet.
Pictures: Monocle, Designer Pages