Dressed as an urban denim firm, Deeluxe Est. 74 Clothes Factory & Provide Co. embraces a contemporary retail design and style exuding a vintage sentiment stemming from 1940s-era America.
With trend-driven designs for guys and boys, the brand, which was established in 2004, prides itself on its denim collection which attributes original treatments, detailing, cuts and washes.
Retailer interiors differ, but this specific layout is a chic pop-up exhibit featured at the Bread & Butter Tradeshow in Berlin this previous summer season. Resembling an genuine, timeless appeal, this booth style characteristics a horse ranch-style entrance, washed wood flooring, distressed surfaces and freestanding sawhorse tables displaying color-coordinated pieces.
Low-set hanging wardrobes with wooden hangers are strewn with each other generating various merchandising sections according to ensembles of shirts, polos, bermuda shorts, pullover sweaters, jackets and, of course, denim. The denim collection alone holds center stage, arranged by style, color, finish and design and style in each display zone.
A variety of industrial signage designating the logo, as nicely as clothing styles are scattered throughout the floor. A salvaged tawny leather sofa and black chair add character, although antique decor such as wooden oars, trunk suitcases, weathered lighting fixtures and framed vintage posters rounds out the laid-back vibe of this ultra-cool modern store notion.
A light-blue painted rustic wood partition wall attributes framed mock-windows, door clad with metal hardware for the dressing room, while a large arch designates another wardrobe room with a ceiling featuring steel beam supports typically discovered in barnhouses.
Deeluxe Est. 74 Garments Factory & Supply Co. attributes a modern day retail design sewn from the spirited classics of a bygone era which remarkably continue to thrive in today’s hip fashions.